Spielberg says he's "never used AI" in filmmaking because it can't replace creative people. Meanwhile, most tech leaders are pushing AI everywhere without understanding what it actually replaces.
I've been experimenting with AI in SE enablement for nearly a year at this point. The results taught me something counterintuitive: AI can be terrible at creativity but exceptional at amplifying human expertise.
Here's what doesn't work: Using AI to generate competitive battle cards, demo scripts, or customer discovery questions. The output is generic and misses the nuances that close deals.
Here's what's transformative: I feed AI my 20 years of SE methodology, my experiences, real world examples, then use it to coach reps on specific customer scenarios. It doesn't replace my judgment—it scales it.
Example: New SE struggling with a competitive displacement. Instead of me spending an hour coaching, I have AI simulate the conversation using my frameworks. The rep gets consistent coaching available 24/7, and I focus on the complex strategic deals.
Spielberg keeps humans at the center of creativity. The best SE leaders will keep humans at the center of customer relationships while using AI to scale their expertise.
The companies treating AI as a replacement tool will lose to those treating it as an amplification tool. I'm doubling down on it with my team to unlock a new level of creativity...just a new set of tools.